The role of museums as cultural heritage institutions tasked with securing and preserving cultural relics cannot be weakened, an official said.
Liu Yuzhu, director of the National Cultural Heritage Administration and a national political adviser, stressed on Sunda
y that Chinese museums, especially those built on ruins or around ancient architecture, should stay the course.
Liu also pointed out that museums should maintain a level of elegance and not devolv
e into vulgar market fairs and commonplace entertainment venues so as to elevate the cultural IQ of the general public.
Visiting museums is an increasingly popular activity in China.
There has been an annual increase of about 100 million people visiting museums nationwide over the past three years, Liu said.
Over 40 percent of the 415 million people who traveled in China during the Spring Festival
holiday this year stepped into museums, according to China Tourism Academy.
He described Chinese museums as currently enduring “growing pains”, adding t
hat the country’s museums are tackling capacity limitations amid booming demand.