Colin

nd the winter sports industry in China? And what

Winter sports are relatively new to China and not played by

many Chinese people. In recent years, the Chinese winter sports team particip

ated in some individual events in the 2016 World Short Track Speed Skating Championships in Seoul and

the 2018 Winter Games in Pyeongchang, the Republic of Korea, and won some medals, including gold medals.

The development of winter sports in China suffers from reg

ional imbalance, with people in the northeastern region being

the most avid fans and practitioners of winter sports.

But after winning the bid to host the 2022 Winter Games, especially s

ince the issuing of a guideline that aims to prompt 300 million people to play winter sports by 20

22, the development of winter sports and the winter sports industry has gathered pace in China.

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