“I go on trips twice a year. I usually do not buy souvenirs on the road, because they are q
uite similar and less creative, which I can easily find at the stalls of Shanghai’s Town God Temple.”
Netizens in China joke online Yiwu’s residents need
not buy souvenirs at other places as all such articles originate in their hometown.
As Shi sees it, there is immense scope to reinvent the concept of souvenirs in general and Chinese souvenirs in particular.
Souvenirs, he said, should be made in various formats－a local snack, curries from In
dia, black tea from Sri Lanka, dried apricots from Xinjiang Uygur autonomous region, or Spanish Iberian ham.
They could also be in the form of a delicate little gift of a key ch
ain, handicraft or fridge magnet, but a special local product would be ideal.