iding several versions of edited application essays to setting students up with internships and volunteer opportunities.
Nicole Shen said she paid a counselor $12,000 to edit seven or eight of her daughter’s c
ollege application essays. She also regularly takes her daughter to private tutors who charge $180 per hour.
“It’s very normal (to hire private counselors and tutors) among Chinese parents (living in th
e San Francisco Bay Area),” Shen said. She is in several WeChat groups, each having hundreds of parents.
Shen said it is easy to find a counselor. “You just pst in the groups, and somebody will quick
ly respond with recommendations. I know many parents easily spend over $150,000 on the counseling or tutoring.”
The San Francisco Bay Area has a high concentration of private college admiss
ions consultants. Tutoring schools and consultancies with Chinese signs can be seen in shopping malls.
A popular consultant is IvyMax, which bills itself as the “largest, most influential US
premier college application institution serving the Chinese-American community”.