glish education brands. Since September 2018, 70 percent of all new users were snapped up by VIPKID.
There is also significant difference between VIPKID and other brands on user activity. Si
nce early 2018, the monthly active users of VIPKID have risen while other brands didn’t see much growth.
People in first- and second-tier cities take up 65 percent of all paid users, becoming a major force i
n online English course market for children. The number of users in third- and fourth-tier cities is growing.
Quality of foreign teachers a challenge
The quality of foreign teachers is a key factor when parents choose English learning pla
tform. The foreign teachers of China’s online English education brands mainly come from No